#Every Drop Counts: A CSR Initiative led by the Concrete business, in the United Arab Emirates
Campaign Objective: to provide knowledge about the correct usage of face masks, hand gloves and sanitizers, to control the spread of Corona.
Target Audience: Local Community of workers, belonging to the unorganized sector of employment in the Sharjah Industrial Area.
After listening to the community and nearby areas, surrounding the Sharjah plant of Readymix Gulf, the concrete business of LH in the UAE, organized a campaign to spread awareness, educate and support the members of the community, by showing them the proper usage of face masks, hand gloves and sanitizers.
This was supported by providing them with care packages, of face masks, hand gloves and sanitizers, when these items are in shortage in the market.
We will continue to support the society in any way that we can, during these challenging times.