launch event 11-Oct-2010

11.10.2010

Lafarge Emirates Cement, today announced the launch of its latest brand „Shield‟ - the new sulfate-resistant Portland cement (SRPC).
The product was unveiled by Antoine Duclaux, Chief Executive Officer of Lafarge Emirates Cement, previously known as Emirates Cement Company LLC, at a grand ceremony in Dubai. The sulfate-resistant Portland cement is suitable for areas where concentrated sulfate abounds in soil, groundwater or seawater.
The company‟s current range of products include „Classic‟ - the ordinary Portland cement, „Flexi‟ - the Portland limestone cement, and GGBS - ground granulated blast-furnace slag cement.

SRC launch (P.D.F - 148 Kb)

Lafarge: building better cities

In 2050, 70% of the world population will live in cities, twice as many as there were in 1970. Whether large, medium or small, whether in mature or emerging countries, cities are central to the challenges facing the planet. To improve cities, Lafarge contributes to the construction of cities around the world, through its innovative solutions providing them with more housing and making them more compact, more durable, more beautiful, and better connected.