launch event 11-Oct-2010


Lafarge Emirates Cement, today announced the launch of its latest brand „Shield‟ - the new sulfate-resistant Portland cement (SRPC).
The product was unveiled by Antoine Duclaux, Chief Executive Officer of Lafarge Emirates Cement, previously known as Emirates Cement Company LLC, at a grand ceremony in Dubai. The sulfate-resistant Portland cement is suitable for areas where concentrated sulfate abounds in soil, groundwater or seawater.
The company‟s current range of products include „Classic‟ - the ordinary Portland cement, „Flexi‟ - the Portland limestone cement, and GGBS - ground granulated blast-furnace slag cement.